The Real Estate Market of Murcia and Costa Calida: Why It Has Become One of Spain’s Most Attractive Investment Destinations by 2026?
The Murcia region in Spain — particularly its Costa Cálida coastline — has experienced a spectacular real estate market boom in recent years. The dynamic price increase observed between 2024 and 2026 is no coincidence: demand is continuously growing, while supply is limited, and tourism is flourishing. All this creates an ideal environment for those considering new or used properties, whether for investment or lifestyle purposes.
Strong Price Growth Between 2024 and 2025
The real estate market in the Murcia region shows stable growth in the long term as well. Prices increased by approximately 37% between 2015 and 2025, which is a remarkable trend in itself. However, 2024 was particularly outstanding: the region achieved Spain’s second-highest growth with an annual price increase of 20.5%, directly behind Madrid.
In the period between 2023 and 2025, the imbalance between supply and demand further intensified, leading to an accelerated rise in prices — especially in coastal towns.
Average Prices and Market Indicators in 2024–2025
Based on the latest data from 2025:
- The average price of used properties in the Murcia region reached €1,604/m² in the first half of 2025, which is approximately a 20% annual increase.
- According to a mid-2025 report, the total regional average price was €1,711/m² , which corresponds to an annual price increase of 23.1%.
These figures clearly indicate that the market entered a period of extremely intense growth between 2024 and 2025.
Costa Cálida: Where Growth is Even More Spectacular
Coastal towns — especially around Mar Menor — show even stronger performance than the regional average. The proportion of foreign buyers here is exceptionally high, and demand significantly exceeds supply.
Key Towns and Prices
- Los Alcázares: average price in 2025 ~€2,962/m²
- San Pedro del Pinatar and its surroundings: in some areas 36–45% annual growth
Coastal properties, therefore, not only sell at higher prices but also appreciate faster than properties located in the interior of the region.
What Do the Trends Show?
2022 → 2023
- Inflation-tracking, moderate real growth
- Despite interest rate hikes, the coastal market remained stable
2023 → 2024
- Accelerating, yet controlled price growth
- The role of foreign buyers further strengthened
2024 → 2025
- In several towns price explosion
- Short-term, cyclical surge, not a long-term trend
- Main reasons:
- supply shortage
- tightening of tourism permits
- increased costs of new constructions
- Overload of Costa Blanca → demand shifting to Murcia
Investor Recommendations for 2026
What to Choose Now?
- Ready-to-move-in or rentable properties
- Second-line coastal apartments, where there is no premium surcharge, but the location is still strong
What to Avoid?
- Overpriced, speculative new-build projects
- Unlicensed tourism models
Summary
Murcia and the Mar Menor region today are one of the most dynamically developing real estate markets in Spain. Coastal towns show outstanding growth, and the region offers an increasingly attractive alternative to the overcrowded Costa Blanca. Based on current trends, a favorable investment environment is expected in 2026 as well — especially for those who choose consciously and focus on the right type of properties. If you want a Spanish home where tenants cover the cost of your own holidays, then it is worth implementing the Property-Holiday Hybrid model. The essence of this is that you rent out the apartment at the highest price during the peak season of July and August, while scheduling your own visits for the pre- and post-season or the pleasant spring months. This strategy allows you to comfortably cover the property’s annual maintenance costs and your own travel expenses from two months’ premium rental income.